What's New At Zoo Printing

Tips & Advice For Working With Commercial Printers

Tips Advice For Working With Commercial PrintersNo matter how much time and money you invest in designing your company’s brochures, banners, business cards, catalogs, postcards, and any other printed marketing material needed, a good commercial printer is the one who can bring it all to life. You can’t afford to turn your orders over to a printer with limited capabilities only to end up with unsatisfactory results that come about from unrealistic expectations to begin with.

It pays to develop a good working relationship with your printer. In exchange for regular business, you can receive benefits ranging from price breaks to expedited service. Here are some valuable tips on commercial printing services that can help you navigate how to select the right commercial printer for your business. Continue reading →

5 Amazing Custom Printing Ideas to Wow Your Customers

5 Amazing Custom Printing Ideas to Wow Your CustomersVisual communication has always been a significant element of marketing, but it’s become even more important in the digital age. A study by Microsoft discovered that over the last 15 years the average attention span has dropped from 12 seconds to eight seconds. Humans are now more easily distracted than goldfish.

A strong visual image can help get your message across while improving retention. Using a few custom printing items is a fantastic way to make a visual impact and really “Wow” your customers.  When you combine your imagination with the skills of a great printer, the possibilities are endless. Here are five amazing custom printing ideas to get you started.

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10 Creative Ways To Use Postcards to Promote Your Business

Use Postcards from Zoo PrintingWhen you hear the word “postcard,” your thoughts probably turn toward vacationing in picture-perfect locations. You might be surprised to learn that these diminutive 4″ x 6″ cards contain a really powerful marketing punch for small businesses. Just as a postcard allows you to share the highlights of your vacation, a marketing postcard can focus precisely on exactly what you want customers and prospects to know.

The following is a list of 10 creative ways to use postcards to market small business’ product or service to focus precisely on e what you want customers and prospects to know. You can use them as is or even let them inspire your own ideas! Continue reading →

Designing A Great Retail Sales Catalog

Designing A Great Retail Sales CatalogThere was a time when thick, glossy retail sales catalogs were a regular part of mail delivery to American households. The most iconic of these, the Sears Roebuck and Co. catalog, offered everything from clothing to appliances to prefab homes.

Today, thanks to cutting-edge technology and the rise of the Internet, online marketing has replaced catalog sales. Or has it? Retailers have discovered a synergy between online and catalog sales, with nearly 50 percent of consumers browsing catalogs before making a website purchase. In fact, popular e-commerce sites like One Kings Lane and Birchbox are turning to print catalogs as a way of increasing their reach and bringing in new customers.

According to the Wall Street Journal, the average catalog costs less than $1 to print and generates $4 in sales. With that type of return, it pays to put in the effort to design an attractive and effective retail sales catalog using these helpful tips. Continue reading →

Key Questions To Ask When Designing Signs and Banners

Signs and Banners from Zoo PrintingSigns and banners are such a ubiquitous sight that you might think designing them is a no-brainer. In fact, that’s actually the reason why you do need to invest some time and careful thought into your own signs and banners. Well-designed printed materials stand out to get your message heard over and above those of your competitors.

According to a survey conducted by FedEx Office, more than 50 percent of small business owners consider signs and graphics to be an effective part of their marketing. Somewhat surprisingly, business owners from the Millennial generation between ages 18 and 34 value signage above traditional marketing tools such as direct mail.

Your signs and banners get only one chance to make a good first impression. Use these questions to create signage that enhances your brand and brings customers to your door. Continue reading →

7 Ways to Make Brochures for Your Business More Effective

7 Ways to Make Brochures for Your Business More EffectiveAs social media and portable tech devices have become more ingrained in everyday life, many companies have turned to content marketing to promote their brand and generate and convert leads.

But people like “real” materials that they can hold in their hands, so there is still significant value to traditional marketing tools such as brochures.

While a brochure is a good leave-behind to keep your product or service in front of customers, the best ones are more than simply a vehicle for a logo and a couple of pictures. If you’re going to the trouble and expense of printing a brochure, make sure it’s consistent with your brand and delivers a compelling message.

Although content varies, great brochures have a number of elements in common. Use these tips to design a brochure that triggers a buying decision from your customers.

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How To Design a World Class Logo for Your Business

Design World Class Logo for Your BusinessIt’s said that a picture is worth a thousand words, and nowhere is that idea more evident than with a logo. A well-designed logo sums up a company’s brand and makes a promise to customers about what they can expect from the company’s product or services.

Think of the more memorable logos in the marketplace: McDonald’s golden arches. Nike’s swoosh, Apple’s eponymous fruit. They have become so well-identified with their companies that you don’t even need to see the name to know what they represent.

One of the keys to a great brand and a great logo is consistency. Frequent alterations to a logo muddle the message and diminish credibility. When you’re ready to design your company’s logo, use these tips to create a world class logo that you can display proudly.

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5 Characteristics of A Great Business Card

Characteristics of Great Business CardThe best business cards convey far more than just the printed letters and numbers inside the 3.5 x 2-inch borders. Your card represents you and your brand, and it’s literally what your customers carry away from a meeting or sales call with you. Shouldn’t it say enough to make you stand out from your competition?

Experimenting with business cards until you get the results you want can be expensive, time-consuming and counterproductive. It’s worth the time it takes to carefully consider the different elements of what makes a great business card and get it right the first time.  You may consider engaging a graphic designer to craft the look of your business card.

Whether you hire someone or design it yourself, here are five characteristics of a business card that will make people remember you and your brand.

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Key Things To Look For In A Trade Printer

Key Things To Look For In Trade PrinterWhen you engage a trade printer, it’s with an eye toward establishing a working relationship, not for an isolated job order. You’re looking for someone with whom you can share a long-term, mutually beneficial partnership based on trust, efficiency and quality work.

It’s worth the time and effort to carefully evaluate your options. Use this checklist as a guide to the attributes you should seek in a top trade printer.

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How To Leverage Online & Offline Conversations to Drive Sales

How To Leverage Online Offline Conversations With any business (not just the printing business), any conversation that you have about your brand is an opportunity to make a sale. Unfortunately, treating any conversation with a customer purely as a means to produce a profit is a poor business model.

Leveraging online and offline conversations for your business the right way requires treating them like…well, like conversations – but ones with very distinct goals.

Let’s take a look at how to handle brand conversations the smart way to drive sales:

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