What's New At Zoo Printing

Zoo Printing & Cyber Monday

Cyber Monday

Cyber Monday! Great Deals!

Cyber Monday is a marketing term for the following Monday after the Thanksgiving Day holiday in the United States. The term “Cyber Monday” was created by marketing & advertising agencies to persuade people to shop online. The term was invented by Ellen Davis and debut on Nov. 28, 2005 in a Shop.org press release entitled “Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year”.

According to the Shop.org/Bizrate Research 2005 eHoliday Mood Study, “77% of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday”.

In 2014, Cyber Monday online sales grew to a record $2.68 billion, compared to 2013 $2.29 billion. However, the average order value was $124, down slightly from 2013′s $128.

Deals on Cyber Monday are normally all online and generally offered by smaller retailers that cannot compete with the big retailers. Black Friday often offers better deals on technology, than Cyber Monday. The past Black Fridays saw far more deals for small appliances, cutlery, and kitchen gadgets on average than Cyber Monday. Cyber Monday is also big for fashion retail. On the past two Cyber Mondays, there were an average of 45% more clothing deals than on Black Friday. There were also 50% more shoe deals on Cyber Monday than on Black Friday. Cyber Monday has become an international marketing term used by online retailers across the globe today.

Considering a large portion of Zoo Printing sales come from our website and are often referred to as a dot com company we decided to join this year’s Cyber Monday party by offering up to 25% discounts on a variety of our products that will undoubtedly “Put Profits in Your Pocket”.



(Cyber Monday Specials only valid for Monday, November 30, 2015 CST.)

Large Format 25% Discount

1. Stretch Canvas               

2. Digital Poster            

3. Counter Cards   

4. Floor Graphics                   

5. Mesh Banner          

6. Wall Decals  

7. Step n Repeat    

8. Backlit                   


Offset Printing 25% Discount

1. Door Hangers                        

2. Fold-Over Business Cards       

3. Notepads                             


Digital Printing 25% Discount

1. Bumper Stickers              

2. Plastic                                

3. Hang Tags                          


1-2 color 25% Discount

1. Labels                                   

2. Postcards                              


Promo 15% Discount


Hand Sanitizer            

Tote Bags                     

Lunch Boxes/Bags       

Plush Key Tag               

Plush Animals    

Stylus Pens         


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Higher Value, Higher Quality, Higher Output!

Source: Heidelberg U.S.A. / https://www.heidelberg.com/global/en/index.jsp


Zoo Printing, a trade printer in California, Kentucky and New Jersey, was searching for a solution to increase productivity and quality. The addition of a new Polar standalone diecutter DC-M in all three of its locations means a significant increase in both areas.

With the addition of the Polar DC-M, Zoo Printing is expecting a 40 percent increase in productivity and has moved from running three shifts per day, five days a week for its round corner jobs to only one shift per day, five days a week.

Zoo Printing VP

Zoo Printing Continues to Improve Costs


With the pre make ready of the die utilizing the universal frame and motorized precision adjustment, “We’re experiencing a higher quality cut and improved precision four times as fast,” said Ark Andoun, vice president of operations. “Our efficiency has accelerated as we’ve gone from cutting one corner at a time to cutting all four corners at once.”

Andoun says the Polar DC-M is an “opportunity for growth and a leg up on competition with the increased capabilities of the machine.” With the option to cut specialty shapes, the new Polar DC-M will allow the company to expand the types of jobs available to its customers and enter into new markets.

Zoo Printing offers a wide variety of services from design online to direct mail. With three locations across the US, Zoo Printing is dedicated to offering high quality, low prices and fast turnaround times to its customers.


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How to Deliver Excellent Customer Service

Delivering excellent customer service is the core business value of Zoo Printing. There are thousands of negative customer service stories on the web, but very few great stories, yet it’s the great stories that stand out the most.

Here are a few tips to help you stand out from the crowd and help you deliver excellent customer service.

  • Respond to customer needs as quickly as possible.
  • One of the biggest factors in good customer service is speed, especially when a client is requesting something that’s time sensitive.
  • Make sure you don’t leave customers waiting.

How important is it to deliver excellent customer service?
Customer service has an impact on both existing customers and potential customers. A recent survey found that 68% of consumers would react by telling family and friends about a bad experience by posting it on a social network. And as each Facebook profile has an average of 229 friends, the reach of this experience can quickly reach thousands.
However, there is great value in ensuring you deliver a positive customer service. RightNow Technologies 2014 Customer Experience Report found that 86% of U.S. adults are willing to pay more for a better customer experience and 73% of U.S. adults said a friendly customer service made them fall in love with a business brand.

November Campaign

Speed Equals More Sales!

Source: Service People Plus 2014

Business should be built around how to deliver excellent customer service. Who doesn’t like products or services delivered quickly?

This November we are going the extra mile to help you deliver product to your clientele faster with our November exclusive “Next Day Services at Standard Turnaround Prices” campaign. If speed helps you deliver better customer service then Zoo Printing is definitely your wholesale print choice!

November Exclusive

Zoo Printing “Putting Profits in Your Pocket”

5 Reasons to Rethink Print

Hands down print is a very powerful tool in any marketing campaign. Digital may be the new marketing medium, but these are five very important reasons why you need to rethink print for your brand.

Zoo Printing

  1. The Attention Span Factor

Brands often times forget that the real goal is not just to capture attention but also to hold it. We all know attention spans are short in the digital environment but long in print. Case in point, readers spend 27 minutes on average reading printed B2B publications – but only 50% of readers get halfway through an article online. Print brings longer brand commitment.

  1. Kept then Shared

According to a recent study, 74% of B2B readers take positive action when reading content from a brand; whether its booking an event, making an inquiry, purchasing a product, visiting the company website etc. Print is a situation in which content provokes curiosity that builds interest and learning down the road. Most importantly, print is physical, its not going anywhere unless it’s thrown in the trash and more often than not its usually shared unlike a web article or PDF  on the web that instantly goes away once the browser is closed.

  1. The Affirmation

Ikea’s recent hilarious YouTube Experience the power of a bookbook™ video shows that not only is the demand for print still high, but that a billion dollar brand believes so strongly in it too. Print has always been identified with quality and trust, making it perfect for prospect nurturing and brand loyalty.

  1. The Recommendation

Direct mail is a more fruitful medium than ever before. Think about your mailbox today and how many less items you receive than you did five years ago or even 2 years ago – if created well think about how your direct mail piece would be more likely to stand out more than ever before. Direct mail brings in $12 for every $1 that you invest, by adding direct mail to a marketing campaign increases the return on investment by 20%.

  1. The Trust Factor

The impression of most business leaders is that print is a quality element that offers both permanence and implied trust. If print is where CEO’s want to be seen when they are interviewed, and where they go for new knowledge, industry leadership writings, and done during leisure reading, then this is where serious brands should be spending their marketing budget.




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Increase Your Green Knowledge

Is print sustainable?

Print is obviously made from paper, a completely renewable resource. Sixty percent of all the forested land in the United States is privately owned, [1] and nearly all (over 90 percent) of the domestic wood used in the production of paper comes from trees grown on these privately-owned “tree farms.”[2] Print helps give private landowners a financial incentive to only grow trees and not sell off their land for other uses.

Go Green Printing!

Sustainable Printing

Does print lead to fewer trees?

In the United States about 2/3 of all fiber used to make paper is derived from recycled paper and residue from forest and sawmill operations. [1] Furthermore, most forests are managed responsibly, and an increasing number of forests are certified by third parties responsible forest management organizations and governmental regulatory agencies. Print helps give private landowners a financial incentive to grow trees and not sell off their land for other uses. [2] In America, both the area of land dedicated to growing trees and the amount of timber grown on that land is greater today than it was in the 1950s. [3] However, with tree farm management becoming such a science the actual growth has been mostly attributed to the increased population in the U.S. and the growing export market to some degree. All communication has an environmental impact and today the energy needed to power both personal consumer products and the power servers that store your information 365 days a year is powered by non-reusable fossil fuels which by far has a much larger environmental impact than print.

 [1]Agricultural Marketing Resource Center., 2014 [2]Ibid. [3]Edward L. Glaeser, Professor of Economics, Harvard University, “A road map for Environmentalism,” Boston Globe.


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Choosing the right paper for your print project would be easier if manufacturers would stick to one definition to describe the weight of their product. Unfortunately, that is just not the case.

Pound – The industry defines pound as the basis weight of a 500-sheet ream of the paper at its basic size. This measurement is often stated using “#,” the pound symbol. For example, 500 sheets of 20# paper weigh 20 pounds.

Point – Point, or caliper point, refers to the thickness of an individual sheet of paper when measured with a micrometer (e.g. 20pt). Papers measured in points are typically “board grade” paper which are slightly lower quality than paper measured in pounds. Thicker papers have higher point designations.

Cover: Cover stocks are heavier, somewhat rigid and not easily folded. These paper types are best for publication covers, business cards, greeting cards, folders, and postcards. They can have coated or uncoated finishes.

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Paper coating:

Coated – Coated paper has a waxy finish (shiny or matte). Coated papers are available in a gloss, silk (sometimes called satin) or matt finish and are used for projects requiring a fine finish. Coated paper can give the printed piece a classier look. Note: Do not use gloss if your product will be used for note-taking. Gloss finish is very difficult to write on.

Types of coating:

UV Coating: (Ultra Violet): UV coating is a highly protective, ultra-shiny gloss coating. The solvent-free UV coating provides an extremely hard finish that’s chemical and abrasion resistant. It makes details really pop! It can be used on the entire piece or strategically placed on specific areas to make them stand out, such as a logo or photo.

Aqueous-This is a clear water-based coating that is thinner than UV Coating. It provides a medium-gloss surface that deters dirt, fingerprints and scuff marks. It protects pieces such as postcards and brochures as they go through the mail, and business cards as they ride around in people’s pockets.

Coated One Side (C1S) – A cover stock that has a coating on one side and is dull on the reverse side. C1S papers are typically used for products like Holiday Cards or Birthday cards where you want the outside to pop with a glossy finish and for the inside to be writable.

Coated Two Sides (C2S) – A cover stock that has a coating on both sides. This is typically used for flyers, brochures, booklets, and handouts that will not be written on.

Uncoated - This paper has an untreated surface-resulting in a dull and unreflective look. Uncoated paper is typically used for letterhead, envelopes, and notepads. Premium uncoated paper can also be used to provide an earthier, more personal feel for important Invitations, Announcements, and Thank You cards.

The ink used to print your marketing piece will appear differently depending on the finish of your paper.

Gloss – A gloss finish produces a shiny paper surface, such as that you’d find on a photograph. It can make full color images and graphics appear more vibrant and visually appealing. It also protects the ink from fading and moisture. Although images on high-gloss paper look great, the shine makes reading text off the page more difficult.

Satin – A satin finish falls somewhere between gloss and matte. It produces a slight sheen, enhancing full color images and graphics while preserving the readability of text.

Matte – A matte finish produces a smooth yet muted paper surface. It yields a more “artistic” feel to the finished product. Colors appear softer, and text-heavy documents may be easier to read. It also eliminates fingerprints.



Getting Specific:Common Paper types and uses

80# Gloss Text

This is standard glossy paper stock, about as thick as a light magazine cover. The shiny finish provides an excellent opaque base for rich process color printing. This is a very popular stock for brochure printing, catalog Inserts, flyers, posters, etc.

80# Gloss Cover

As a “cover” stock, this paper is stiff, about like a postcard or baseball card. This stock is coated with a glossy finish, making photographs and other images look beautiful. Standard uses: durable, heavy-weight Brochures, Catalog Covers, Product Spec Sheets.

80# Dull/Matte Text

This stock is finely coated with a non-gloss finish. It provides an excellent opaque base for easy to read, crisp typography. Standard Uses: Brochures, Newsletters, Catalog Inserts, and Flyers, etc.

80# Dull/Matte Cover

Most dull/matte cover is a typically around a 9 PT cover stock with a smooth, non-shiny coating. It is well suited for detailed, crisp printing without sacrificing the ability to easily write on the paper. Often selected with the 80# dull/matte text option for inside your catalog or booklet piece.

100# Gloss Text

Similar to the 80# gloss text, but 25% thicker and heavier, for a more substantial feeling piece. Standard uses: Brochures, Information Sheets, Direct mail pieces, Posters, Door Hangers, etc.

100# Dull/Matte Text

Thicker and heavier than 80# Dull/Matte text for a more substantial feeling piece. Provides a non-glossy, opaque base for detailed, crisp printing.

100# Uncoated Cover

An option for business cards, rack cards and bookmarks. This is smooth and typically around 14 PT in thickness.

110# Uncoated Matte

This paper is often referred to as card stock. This is a great choice when you want the details on your invitations to look crisp and clear, or when your postcards need to withstand a bit of abuse.

120# Gloss Cover

This has a high quality look. It is a glossy, coated finish to make photographs and other images look beautiful. Aqueous coating can be added for an even more protection and shine.

120# Dull/Matte Cover

This typically has a smooth, non-shiny coating. It is well suited for detailed, crisp printing without sacrificing the ability to easily write on the paper. An excellent choice for Business Cards, Postcards, Note Cards and Greeting Cards.

70# Uncoated Text

This is typically used for stationery, envelopes and newsletters. Many common stationery stocks are not optimized for 4-color printing. This paper feels substantial, and is the best type of uncoated paper stock available for full-color printing.

24# Uncoated and 28# Uncoated

This is a standard stock commonly used for envelopes, also called White Wove. The 28# is thicker and heavier than the 24#.

Magnet Stock or Magnetic Paper

Usually thicker- it should deliver high quality printing with excellent color reproduction and will stick to most metal surfaces. It’s a great choice for business cards, postcards, coupons, calendars, sport schedules, and menus.

Customer Satisfaction and the Success of Your Business

Maintaining customer satisfaction is not easy in today’s competitive world. How do you know your customers are satisfied with the product or service you provide? And just how satisfied are they? They stay with your company year after year but does that mean they’re satisfied? If they are satisfied does that mean they won’t switch to another company offering the same service?

 It’s been shown that companies with high customer satisfaction rates consistently outperform the S&P 500.

Customer Satisfaction Zoo Printing

 Customer satisfaction is the positive emotional state reached by a customer after purchasing a product or service. A customer is satisfied when they feel they have received at least as much from a buying experience as the effort they put in, and when they reach the conclusion that their buying experience was as good as they believed it would be.

 The better you understand your existing customer base, the more likely it is you will be able to: Increase their loyalty, address any potential issues before they are tempted to defect, and effectively attract and keep new customers.

 Did you know it could cost up to twenty times as much to attract new customers as it costs to keep the ones you already have? The ratio of cost to win a new customer versus cost to retain a current customer varies from two to one to as high as twenty to one.

 If it costs more to win new customers, shouldn’t you want to find out what it will take to keep the ones you have? The financial payoff for maintaining a satisfied customer base can be huge. Satisfied customers are more likely to remain loyal and make future purchases, and are often willing to pay premium prices for those purchases.

 At Zoo Printing our customer service is not taken lightly instead it’s taken very serious to the point it’s our top priority for continued growth. Helping our customers with blog posts like this is a win/win situation, for as your business grows so does ours.


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Starting a Print Broker Business…Are You a Candidate?

Who are the mostly likely candidates looking to become a Print Broker?

The most likely ones are:

Print industry sales reps
Graphic artists/designers
Printing Press operators
New Entrepreneurs

The list is actually larger but this will give you an idea. A person with an interest in having their very own business or simply desire supplemental income are probably people who are either under-employed or unemployed these people are perfect prospects to become a print broker.

Being a print broker is simpler than one might think and the printing broker business plan is not too complicated either.  Starting with a minimal over-head an individual can be a print broker and within a week make their very first sale – and also get their very first check.

Wholesale Printing Zoo

There are many people in array of business sectors who probably have some type of artistic computer skills and now they can supplement their incomes by supplying their own office with business cards, letterhead etc. which can easily turn into extra income via word of mouth and then later turn into a full-time career if you provide a good enough service. This scenario is actually quite common in the print industry and is how many print brokers today have started their business.

Another fact is that becoming a print broker can be great for those people with limited mobility as they can have little to no in-person contact while operating their printing broker business from their own home.

If you are searching for a business you can begin today and start earning money right away being a print broker might be right for you. The first step in providing clients with quality product, fast turnarounds, low prices and getting the best wholesale printer you can find, that of course is Zoo Printing.  At Zoo Printing we offer seamless online print ordering and delivery from wholesaler to customer that is unmatched in the wholesale print trade.


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Improve Your Project Success Rates

Businesses of all sizes embark on hundreds of projects every year big and small. Unfortunately, most fail from the onset because standards and procedures were simply not met. For the most part American businesses have not been able to figure out how to consistently get projects delivered on time and on budget. At Zoo Printing our success is contingent on getting your product out the door and to the customer in a timely manner.

The bottom line is, businesses can talk a good game, but most are not ready or willing to make the “true” investments needed to achieve meaningful business success and retention. Review the steps below, practice implementing them and watch your business success rate skyrocket.


1. Definition

It is critical to start with a solid foundation. The foundation must be built at the organizational level and not with individuals. It is imperative that, from the CEO down, everyone understands and buys-in when it comes to defining or redefining the following:

  • Roles and Responsibilities: This can be painful, but the effort will pay off when it’s time to execute. The exercise will outline the need to develop new organizational structures to better support efficiency and communication within the delivery teams.
  • Policies: Set a set standards and a consistent methodology to provide a platform to document and enforce policies. If you do this Red flags will be easy to identify and benefit the company as a whole and allows you to be proactive to identifying risks and gives you the ability to mitigate them before they turn into a true problem.

2. Evaluation

It’s important to know where and when to make investments to achieve the goals of the business. Create an in-house focus group and evaluate the plan to make sure it’s feasible.

3. Resources

Without people—or more importantly, the right-people—the ability to succeed as a business is near impossible. Your resources were hired for specific reasons, such as unique skill sets or deep industry experience. Creating an environment for success is crucial to your business and to their careers.

4. Goals and Objectives

It happens way too often that team members don’t understand why they are doing what they are doing. They don’t know how important their project or task is to the success of the business. It is critical that goals are clearly defined for every project, from corporate initiatives down to one-off departmental projects. It is also important that they all tie together. Even the smallest project should support corporate goals in some way.

6. Monitor

It is critical that you and your team fully know and document a project’s progress, stakeholders’ commitments, results achieved, and the leading indicators of success as well as potential failure.

7. Measure

Goals have been set, plans have been created, and commitments have been made. After all that work, it would be a shame to not know if project objectives were met. Being able to define, capture and track the metrics surrounding each project and the entire portfolio of projects throughout a year or quarter is a must have for any executive and management team.

8. Improve

Even in the most successful projects there is always something that could have been done better. Being able to capture those lessons will enable any business to improve its project delivery capability and deliver more complex and challenging projects in less time, for less cost.

Zoo Printing is a print company dedicated to always looking to improve its customer satisfaction. We constantly strive to provide high-quality products; the fastest turnaround speeds, best customer support and the lowest wholesale print prices in the print trade.

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Choosing Promo Products to Produce Brand Awareness

Trusted companies like Zoo Printing is a good first step in creating a branding strategy.

Impressions that a company can leave at times reach further than their product or service. If a brand can touch upon a mental image or emotion then the chances are that product or service will be purchased again. Branding is recognized throughout the world and since we live in a global business environment associated with many different cultures and language’s it stands to reason why branding is so often vital to a company’s success or failure.


The most creative and brightest people are constantly on the hunt to enhance their brand’s image and promotional products targeted correctly have proven to increase lasting impressions, which lead to brand loyalty. The beauty about branding through promotional products is that even a small start-up business can begin the branding process with just a simple ballpoint pen with their logo.

Learn who your customer base is and target them with something practical and useful. The more times customers use the product you gave them, the more they are seeing and remembering your name and the more they will buy from you.

Below are some branding tips on how to brand your business with promotional items.

  • Try to only customize items that a customer can use in his or her everyday life.
  • Customer recognition, when a customer receives a gift like a coffee mug for repeat business.
  • Give a potential or existing client something other than just your business card attach perhaps a USB drive with your logo.
  • If you own a bar or maybe sell spas give away a kozzie something you know they will use in the future.
  • Keep promotional items fresh never give the same item year after year instead rotate promo items, for example 1 year give out baseball caps the following year cute stuffed animals and so on.

 At Zoo Printing we have a large product line of promotional items to choose from whether your clients have big or small budgets. If you have questions or need suggestions our award winning customer support team can answer just about any question you may have regarding promo items. Zoo printing is here to help build your business.

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