What's New At Zoo Printing

4 Reasons Why Print Brokers Should Take Labor Day Off

Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of the American work force. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well being of our country.

For most people, Labor Day is a time to kick back, relax and enjoy the company of friends and family. However, for many of us in the wholesale print trade there is little rest because of customer deadlines etc., its just another workday.

While burning the midnight oil is often a necessity to get your print business moving along, a little R&R can not only help recharge your batteries but research has shown it can also help boost your productivity.

One internal study conducted by accounting firm Ernst & Young in 2006 showed for every ten hours of vacation an employee took, their end-of-the-year job performance rating got boosted 8 percent. In 2011, travel site Expedia found 52 percent of employees feel better about their jobs and more productive after vacation. Another study conducted by Harvard stated sleep deprivation cost U.S. businesses $63.2 billion a year due to loss in productivity.

labor-day

So, before you decide to skip an old friend’s BBQ or put off the idea of getting away for the day, here are four reasons why you should give yourself a break on Labor Day.

Reconnect with friends and family. There are more people in your life besides work colleagues and clients. Yet, being an entrepreneur makes it much tougher to maintain friendships outside your business.

Let Labor Day
be a time to reclaim friendships you have pushed to the backburner and make it an occasion to surround yourself with loved ones. Just make sure you do it completely detached from work. No shoptalk!

Be an example to others.
Labor Day is the best time to hop on the bandwagon and turn off your cell phone, turn on the grill and enjoy a day disconnected from the instant access and connectivity that powers your business.

If anyone calls you with business on their brain on Labor Day, just let it go straight to voicemail the hint might just remind them that it’s actually Labor Day.

At Zoo Printing all employees are given the day off but not to worry we will back to work on your orders on September the 8th

Happy Labor Day from Zoo Printing!

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Offset or Digital Printing?

 

Quantity

OFFSET IS FOR HIGHER QUANTITIES – Offset printing is used for larger print runs, think WSJ News, because the plates cost the same to make no matter what quantity the print run. This makes it more cost efficient for large orders.

DIGITAL WORKS FOR BOTH LARGE AND SMALL RUNS – The value in going digital is its versatility. Both large and or small runs, digital printing can accommodate your needs. Another value added is digital can quickly produce one off proofs unlike offset which would require more time to create because of setup.

Sizing

DIGITAL – The largest piece that can be printed digitally is 14” x 20”. If you are creating something with a flat size larger than that, it becomes an offset print job, no matter what the quantity you want printed.

OFFSET – Typically offset presses largest sheet is 28″ x 40″, however there are over-sized offset presses that can run 59.5″ x 80.7″. Be sure to check with your printer to know what capabilities they have. If you have a job that is larger than the sizes mentioned,  you are going to be looking for large format printing (banners, posters and window graphics).

offset-vs-digital

Quality

DIGITAL – While the quality of digital is good, the paper used is more standardized for the machine. Check with your printer to see the available paper stocks. Digital paper stocks have only a range of stocks available.

OFFSET – If you are looking for the highest quality printing available, offset is the way to go. Furthermore, the printer has much more control over the ink distribution, therefore ultimately leads to a higher quality print.

Budget

DIGITAL – If you’re choice is to go digital, ultimately you’re buying speed. It’s an affordable way to market and customize your materials

OFFSET – Typically you have a larger budget for high quality and high-volume printing.

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Why you Might Consider Creating a New Company Brochure

If you are having trouble getting customers to take your company brochure with them after a meeting let alone reading it then it might be time to update your company brochure. As you decide how to take your new company brochure to the next level here are 10 things you probably should consider as you tackle this task.

  • Write strong headlines. Eight out of ten online viewers read a blog post headline and then move on without reading anything else. Brochures are no different. If customers pick up your brochures, skim a line or two then put it back down, it’s time to rewrite your brochures headlines. Pull potential clients in right from the start so that they’re compelled to read the entire brochure from beginning to end.
  • No basic contact information. No matter what the goal is for the brochure, you never exclude basic business information, including name, address, phone number, email address, website and social media channels. The main purpose of a company brochure once a customer reads it is that they contact you. Make it easy for them and never leave that just to business card since those can get misplaced or lost.

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  • Branding inconsistent. Did you implement a new company logo a year or two ago but never got around to implementing the new logo into your brochure? Consistent branding makes your content instantly recognizable for your customers. As you make new brochures, think about how the logo is currently being used across other design elements i.e. your website and social media channels.
  • Are you speaking to your customers? Your customers are the reason that you’re providing brochures. Avoid using high-tech terms used only in the industry and speak in a voice that is appropriate for their level of understanding. Strive for a personal tone, for example welcome them to your business family and always keep long technical words to a minimum.
  • Focus, Focus, Focus. It is easy to get lost in a point you’re trying to make in a company brochure where you want to impress the potential client. Generally speaking, customers pick up a brochure or pamphlet because they are looking for specific details. Stick to specific and clear points so that they can get the information they need and make a purchasing decision.

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  • Irrelevant graphics. Don’t use graphics that are outdated or too small. Use graphics that are not only relevant to your company’s mission but that are also bold and make big impact statements. Furthermore, state your company’s goals today and in the future plus never leaving out the benefits of your products and services.
  • No table of contents. Do potential customers get confused about where to find certain pieces of information within your corporate brochures? Creating a lengthy and beautiful brochure that has eight or more pages is fine but you must help customers navigate the material. Make your table of contents big, bold and very simple to read.
  • Where is the “Call to Action?” What do you want customers to do after they read your brochure? Many companies make the mistake of assuming that customers know what to do. Don’t leave your potential clients wondering what to do next. Instead end the brochure with a clear directive, such as, “To learn more about our new line of printers, watch our online demo on our YouTube channel!”

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  • Where’s the incentive? It’s awesome if customers follow through with the “Call to Action”, but it would be better if they follow through with it sooner rather than later. Offer an incentive for completing the call to action right away. For example, maybe the online demonstration concludes with a time sensitive coupon at the end for a discount offer on a product of their choice.
  •  Unprofessional. Corporate brochures leave potential customers with a first impression of your company. Don’t skimp on the materials to save a few dollars. Print your brochures on thick high quality paper with great images and easy to read fonts and colors.

 

Share these 10 helpful tips with all your clients and they will not only appreciate you but may even place a business brochure order from you sooner than later. Lastly, you may want to note the fact that the end of the year is coming soon and what better way to begin the new 2016-year with beautifully updated Business Brochure.  Just another example on how Zoo Printing helps you build your business!

 Zoo Printing “Putting Profits in Your Pocket”

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Inkjet graphics growing ‘by leaps and bounds’

If you are a B2B Business selling print we at Zoo Printing encourage you not to look over the large format print medium. This industry continues to grow by 20% every year since 2009. Large format like most other technology based print equipment continues to evolve but at a more rapid pace than any other equipment used by printers, due in part by its upward demand. At Zoo Printing our flagship wide format printer used and located in all 3 manufacturing facilities is the Vutek GS3250 pro, that can output at a whopping 126.5” wide and can be set at 600 to 1000dpi for mind-blowing output.

Large Format

If your clients are looking to take it to the next level than wide format is the obvious choice. Lastly, at Zoo Printing you are guaranteed to get the highest quality prints and the fastest turnaround times due to our 3 locations in CA, KY & NJ all ready to service your print needs as quickly as possible.  

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The Print Industry has adapted to work along side the Digital World

To all those digital only Naysayers who continue to bash the Print Industry. An industry report recently came out in the Wall Street Journal stating that the print industry hit its lowest profits in 2009. Paper Mills around the country were decreasing work hours and days of operation. Lower demand for newsprint printing and writing paper account for about 85% of the decrease those blows came by way of the U.S. government to go “paperless”. The Print industry is Dead! What?

However, today’s American (digital) culture want more than cheap paper printing, therefore the tide has turned by way of access to online wholesale print companies like Zoo Printing and many retail online companies like Shutterfly and the like. Today customers demand high-quality printing on high-quality paper stock and the industry numbers prove it.

paper-mill
International Paper Co the world’s largest producer of paper in 1998, sales of paper to digital companies comprised $10 million in revenue, IPC said. In 2012, sales to digital customers reached $100 million in sales, about 40% of company revenue.

To all Zoo Printing print brokers and resellers, remember to always remind your clients that you only sell HQ printing on the highest grade paper stock, this point should never be lost in your overall marketing process.

And that’s how you continue to put “Profits in your Pocket!”

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B2B – A Profitable Business Model

They are not all the media rage or are they the next best latest & greatest App everyone tells you to download either. However, there is one very interesting thing to say about the start-ups that cater to the rather mundane needs of other businesses: They are really good at making money.

In the not to distant past venture capitalist and private lenders were overlooking Business-to-Business start-ups in favor of more trendier business models that carry a much higher risk with the hopes of attaining massive rewards. Today those un-sexy B2B business models are making a comeback! Why? Too many investors who got caught up with all the tech media hype took big losses in the last several years.

With today’s technology anyone with some computer skills and a strong work ethic can start a B2B business. The biggest perk of being a B2B is the near-immediate market validation says one Print Broker. “We started in January, and we’re self-sufficient off our own revenue as of June,” he says. The six-employee company now has more than 1,000 paying customers.

Zoo Printing

At Zoo Printing we offer the best prices in the wholesale print industry and if they are not – we will price match. Furthermore, there is no better customer service available in this industry, create a wholesale account today and find out for yourself. https://goo.gl/qucWgQ

Whether you’re thinking of starting a Print Reseller B2B or you’re already running one, Zoo Printing invites you to experience our seamless online print ordering system that delivers your orders from wholesaler to customer better than any other print wholesaler in the industry.

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The Small but Mighty Business Card.

The Business Card – an often underestimated workhorse of networking and yet can be a powerful tool in forging new business relationships. However, many people have never stopped to think about the rules regarding the small but mighty card. Remember these 3 tips before you hand over your contact information in the business world:

1. Make an Impact. A good business card is sturdy, informative and makes it easy for the recipient to interact with you therefore remembering you.

Buy Zoo Printing Business Cards

2. Expect the Unexpected. Nothing makes a bad first impression than handing someone a beat up business card that was buried at the bottom of your purse. That’s not a good 1st impression, obviously, but one that conveys a lack of preparation.

A better 1st impression is to swiftly pull out a pristine business card and handing it over to your new connection as you begin the interaction process with your new potential business relationship.

3. Be Respectful. If possible, begin an interview or professional exchange by politely handing your card to the others in the meeting. No one likes pushing business people who stick their card in your face and say “Here! Take My Card.”

So, the next time someone hands you a card that does not meet the definition of a great looking business card, remember Zoo Printing, we offer an array of business card types including many different quantities to choose from.  We are the leading print wholesaler in the print trade industry with award winning customer support and the highest print quality standards available.  We are ready to put “Profits in your Pocket!”

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Anniversary of the Opening of our New Jersey Manufacturing Facility!

On June 30th Zoo Printing celebrated its 2nd Anniversary of the opening of our New Jersey manufacturing facility with an Open House!

The facility was buzzing with excitement with hundreds in attendance. Tours were given every 15 minutes of the entire facility many were excited to speak one on one with Zoo Printing staff to learn more about what we have to offer and learning more about the inner workings of each individual machine during the production process. Attendees were able to see firsthand how the print process works beginning with the plate making process, to the press, to bindery and finally out to shipping.

Each person was given a bag to fill with goodies from our many vendors in attendance including learning what they had to offer. There were many great prizes raffled off during the fabulous catered lunch and many were excited to win one of those great new iPads including many other items too.  No one went away empty handed as each attendee was given a Zoo Bag filled with our newest Sample Kit and promotional items like Zoo Printing Crackers, Pens, Stuffed Animals, Note Pads, etc…. 

The 4-hour event went quickly and all enjoyed learning & networking with one another. Many walked away with excitement of a broader depth of knowledge of what they can bring to their client to expand their business.

All were impressed with our facility and the High-End Equipment we use to make their jobs look amazing for their clients.  We believe our seamless online print ordering & delivery system is tops in the wholesale print trade industry; add our award winning customer service into the mix and you now have a combination that can’t be beat!

Thanks to all in attendance.
The Zoo Printing New Jersey facility Open House was a Great Success!  

 

Zoo Printing New Jersey

What is Trade Printing? Who are Trade Printers, and why you should know?

Let’s take a look:

A true trade printer provides wholesale printing to print brokers/resellers who then ultimately sell to the client. A trade printer has no contact with the reseller’s clients without getting the reseller’s permission first. A trade printer will sell printing at wholesale prices, allowing resellers to mark up printing prices to market comparable retail rates.

The reseller’s margin may vary depending upon local market prices and the services that they provide to their client. Often times print resellers may simply place orders and have them shipped to their clients while others may be including design, estimating print bids, overseeing press runs including delivery of the final product to their customer.

So maybe you knew this or maybe you were not clear or maybe you have been thinking about getting into the print industry, whatever the case we hope you pick Zoo Printing to be your print wholesaler. We have the fastest turnaround times, award winning customer service and high quality printed products. Whether you try us first or not there is a good chance you’ll end up with Zoo Printing after being disappointed by our competition.

The Komori Lithrone40

The Komori Lithrone40

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Happy 4th of July Weekend from Zoo Printing!

Zoo4thOfJuly

As we end the 1st half of the year through this 4th of July weekend let us not forget what gives the Fourth of July its significance is that our Declaration of Independence was adopted by the Continental Congress in 1776. Keeping in mind, that these earliest of settlers could have never imagined 234 years later how much we have accomplished in such a short amount of time but of course not without its ups & downs. 

America is still the biggest economic engine in the world and its because of businesses like yours including Zoo Printing.

At Zoo Printing just like so many other businesses in America its not always smooth sailing but with the help of loyal & satisfied Zoo Printing customers & employees we do our best at providing the best products, turnaround times & customer service in the Wholesale Print industry because in the end that’s all we can do “Our Best” With this in mind we at Zoo Printing wish everyone a great 4th of July weekend and a prosperous 2nd half the year.

Have a Fun & Safe 4th of July Weekend!

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