What's New At Zoo Printing

8 Ways to Leverage Color Psychology To Increase Sales

Did you know that color plays a key role in the sales conversion process? If you haven’t thought about using color psychology in regard to converting more customers and increasing sales before, now is the time to start – and we have the guide you need to begin!

1. Know Color Theory – Or Hire Someone Who Does

Graphic designers get paid as much as they do is because they have devoted years to studying color theory and how to create specific color palettes for their projects, based on their goals. This isn’t exactly something that can just be picked up, but the more you know, the smarter your general color decisions will be.

Improve Sales Conversion with Color Psychology

Many online guides will take you on a crash course of color theory and how to match colors. They all make essentially the same points. Colors can be divided into primary, secondary, and tertiary shades based on how they are mixed – then tints and shades are added to make the color more unique with an infinite amount of possibilities. Continue reading →

10 Best Practices For Great Catalog Design

10 Best Practices For Great Catalog DesignA great catalog design can be an efficient way to get products in front of potential customers for both business-to-consumer (B2C) and business-to-business (B2B) applications.

Most of the information processed by our brain is visual, and people usually respond better to text that is supplemented with highly appealing graphics. Since there is so much competition for people’s attention, proper execution is the key to great catalog design, getting your catalog opened up and used instead of heading straight to the recycling bin.

Incorporate these 10 best practices when designing your catalog for a final product that will truly open eyes and wallets: Continue reading →

5 Fundamentals Resellers Need To Know About Great Print Design

As a print reseller, do you consider yourself a true partner of your print clients? Are you just taking and filling orders or are you focused on building a true partnership with your customer? You don’t want to be considered just another vendor by your print customers so it’s critical that you establish yourself as a true partner.  Understanding the principles of great print design is one of the ways that you can differentiate yourself and set yourself apart from your competitors. Help your customers build the best finished print products by using the following five fundamentals of great print design:

Less Really IS More in Print Design

Fundamentals for Resellers About Great Print DesignThere’s a reason you’ve heard the phrase “less is more” applied to everything from writing to accessorizing. When the eye and brain are over stimulated, viewers become confused about the meaning they are supposed to take away. A customer’s brand depends upon communicating a clear and consistent message to his or her customers. Quality print design captures a viewer’s attention without distraction from extraneous elements. Continue reading →

Key Differences Between Commercial Printers & Trade Printers

How well do you understand the services offered by commercial printers and trade printers?

At first glance the distinction may seem minor, but in reality there are significant differences that should be considered in determining which one is appropriate for specific jobs.

Here is a closer look at the differences between commercial and trade printers:

Operational Differences

Differences Between Commercial Printers & Trade PrintersCommercial printers are retail businesses open to any clients, including end users. They operate in much the same way as any other company does, employing an exclusive sales staff to solicit customers on their behalf by getting job specifications and offering a quoted price for the finished product. Continue reading →

How Gang Run Printing Can Save You Big Money

How Gang Run Printing Can Save MoneyPrint materials can be an expensive line item in the budget of any small or medium-sized business – but it doesn’t have to be. There are many ways to cut costs while maintaining (or even improving) print quality. Business owners that really need to cut costs, improve productivity and profitability are always looking for ways to become more efficient. One of the ways that the very best commercial printers are able to produce their print jobs most efficiently is through the use of gang run printing.

Gang run printing (or ganging) is the process of batching similar print jobs together and printing them on the same press sheet. It’s intended to help reduce press make-ready costs by spreading the production costs across several jobs.

Here are three ways gang run printing can save you big money: Continue reading →

Why To Consider Promotional Marketing in Your Marketing Mix

Promotional marketing dates back further than most think, in fact promo marketing helped get our first president George Washington elected by using sew-on lapel pins & badges but in 1896 the use of buttons as we know them today helped get President William McKinley elected President. As you can see promo marketing is not such a new concept.

Zoo Printing Promotional Marketing Pens

Unlike today a simple button would probably take a back seat to how promo products are used today, for example the promo bags the Stars get at the Oscars range in worth from 5k to 20k with a wide assortment of promotional products. Many companies fight to get their promotional gifts inside those Oscar gift bags; simply seeing your product being worn or used by a Hollywood Star could mean instant sales in the millions. Continue reading →

Pantone Reveals Color of the Year for 2016

A Softer Take on Color:
For the first time, the blending of two shades – Serenity and Rose Quartz –
are chosen as the Pantone Color of the Year

CARLSTADT, N.J., December 3, 2015 – PANTONE®, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz, as the PANTONE Color of the Year selection for 2016; a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.

Pantone Reveals Color of Year for 2016

At Zoo Printing one of our goals is to inform our clients of not just the launch of new services or print items but also of industry trends to keep you informed about the latest industry news. So why Pantone 2016 Color of Year might be important to you as a print reseller, print broker or graphic designer? Well its really simple Pantone® is a global industry standard for color therefore they can influence the industry by the data they collect from around the world. Continue reading →

How EDDM & Direct Mail Services Can Benefit Your Business

With Every Door Direct Mail® EDDM lets you easily reach potential customers in nearby neighborhoods of your business – and you don’t even need to know names or street addresses unlike Direct Mail. Simply identify the delivery routes you want to reach, prepare your mail-pieces at Zoo Printing, take them to your local USPS and they will deliver them to the active addresses in your designated area.

Every Door Direct Mail® – Simplified Mailing

At Zoo Printing we offer postcard sizes that meet EDDM specifications. When you want to place an order for EDDM, just take a look at the “Size” dropdown menu. The 4-Color Offset Postcards that meet USPS requirements are clearly marked. Continue reading →

Understanding The Psychology of Color

Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind”  without any data or evidence to support the idea behind the psychology of color.

Data Behind The Psychology of Color

Why does color psychology invoke so much discussion … but is backed with so little factual data?

Research shows it’s possible because elements such as personal choice, experiences, upbringing, cultural differences, etc., often obscure the effect individual colors have on us. So the idea that colors such as purple or yellow are able to invoke some sort of hyper-specific emotion is about as accurate as your local Crystal Ball reader.

Psychology of Color

Image Credit: Kiss Metrics

Continue reading →

Cyber Monday at Zoo Printing

Cyber Monday Deals from Zoo Printing

Cyber Monday is a marketing term for the following Monday after the Thanksgiving Day holiday in the United States. The term was created by marketing & advertising agencies to persuade people to shop online. The term was invented by Ellen Davis and debut on Nov. 28, 2005 in a Shop.org press release entitled “Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year”. Continue reading →