Did you know that color plays a key role in the sales conversion process? If you haven’t thought about using color psychology in regard to converting more customers and increasing sales before, now is the time to start – and we have the guide you need to begin!
1. Know Color Theory – Or Hire Someone Who Does
Graphic designers get paid as much as they do is because they have devoted years to studying color theory and how to create specific color palettes for their projects, based on their goals. This isn’t exactly something that can just be picked up, but the more you know, the smarter your general color decisions will be.
Many online guides will take you on a crash course of color theory and how to match colors. They all make essentially the same points. Colors can be divided into primary, secondary, and tertiary shades based on how they are mixed – then tints and shades are added to make the color more unique with an infinite amount of possibilities. Continue reading →